Last week, the White House announced a new Internet privacy agreement with the companies serving nearly 90 percent of "online behavioral advertisements," theoretically forcing the likes of Google, Yahoo, Microsoft, and AOL to stop monitoring the Web-surfing habits of users who click a "Do Not Track" button on their browsers
read the full story at
http://arstechnica.com/tech-policy/news/2012/02/can-do-not-track-tame-the-webs-cookie-monsters.ars
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