Skype has provided a great service for years, keeping us connected with friends and family. But there's always been one thing missing—marketers interrupting calls with giant display ads.
Skype is finally fixing that problem, with today's launch of so-called "Conversation Ads" that will appear within the calling window during audio calls. Why are they called Conversation Ads? Because Skype is actually hoping users will discuss the content of the ads during phone calls. In other words, Skype (now owned by Microsoft) is hoping to interrupt the normal flow of human conversation, with advertisements targeted at users based on their location, gender, and age.
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